BIG3 basketball viewership keeps growing as sixth season continues

As we covered recently, the BIG3basketball league has experienced significant viewership growth inits sixth season, seeing both year-over-year as well asweek-over-week increases through the first few weeks ofplay.

The three-on-three league just completed itssixth week of games, and once again saw viewership and attendancenumbers increase.

Viewership is up almost 10% compared to the sameperiod in 2022. After starting the season with 483,000 viewers onCBS in Week 1, numbers have climbed each week, hitting 560,000viewers and a .4 rating this past weekend in the 1 p.m. to 3 p.m.ET time slot on CBS. Through six weeks, the BIG3 is currentlyaveraging 530,000 viewers per broadcast on CBS with a .33 averagerating.

For comparison, the BIG3 beat out Premier LeagueSoccer, which had 546,000 fans tuning in to NBC during the 2:30p.m. ET time slot. The WNBA on ESPN in the 4 p.m. EST time slot had272,000 viewers (.2), and the Premier Lacrosse League on ABC had247,000 viewers (.2) at 3 p.m. EST.

"We're thrilled with the continued growth andexcitement for BIG3 action this summer," said Ice Cube. "Thefast-paced games and star players really resonate with fans lookingfor top-level sports entertainment."

Last weekend's games were played at TD Garden inBoston, with 11,255 fans in attendance. Fan turnout continues toclimb each week, and Boston is the biggest crowd so far in 2023.The crowd erupted when Boston Celtics star Jaylen Brown entered thearena to take his seat courtside.

On the court, Trilogy's Ryan "Hezi God" Carterbroke the league's single-game scoring record, pouring in 35 pointsto lead his squad over 3's Company. The record was previously heldby Triplet's star Joe Johnson (34). Aliens and 3 Headed Monsterswere eliminated after finishing in the bottom two places in thestandings.

The BIG3 continues this Saturday, August 5, at 1p.m. ET at the Spectrum Center in Charlotte, NC. After Saturday'sgames, two more teams will be eliminated based on the standings.BIG3 games can be found on CBS, Paramount+ and TV.BIG3.COM