NBA 2K League sees viewership and engagement growth year-over-year

The NBA 2K League deliveredsignificant year-over-year viewership and engagement growth duringthe 2023 season.

The 2023 NBA 2K League season was up58 percent in average minutes watched and 22 percent in averageminute audience on Twitch and YouTube as compared to2022.

Additional highlights from the 2023NBA 2K League season include:

The NBA 2K League 5v5 Playoffs Presented by Google Pixelengagement increased 85 percent in average minutes watched and 75percent in average minute audience on Twitch and YouTube vs. lastseason.More than 617,000 unique viewers tuned in to the NBA 2K League5v5 Finals match on Twitch between Warriors Gaming Squad and NBL OzGaming on Saturday, Aug. 5.Video views on Instagram and Twitter grew 22 percent and 15percent, respectively, compared to the 2022 NBA 2K Leagueseason.

The season tipped off March 8 andended on Aug. 5, with all 25 NBA 2K League teams competing in gamesremotely and in-person at District E Powered by Ticketmaster indowntown Washington, D.C.

During the season, two new championswere crowned in DUX Infinitos of Mexico City (3v3) and WarriorsGaming Squad (5v5). Games aired on NBA TV, Twitch, YouTube, Meta,Loco in India and SPS.