NBA game viewership across ESPN and ABC up 16% from last season
NBA game viewershipacrossESPNandABCis up 16 percent from lastseason, according to Nielsen.
The 29 game broadcasts are averaging1,712,000 viewers, compared to 1,469,000 last year.
Game viewership across ESPN and ABC isalso up 26 percent in the P18-34 demo and up 37 percent amongstHispanic viewers from this time last season, per Nielsen.
In addition, NBA Countdown – ESPN andABC’s NBA pregame show – is averaging 664,000 viewers, which is thehighest pre-Christmas audience average since 2018. It is up threepercent from last year.
The NBA on ESPN continues on Friday,December 22, as the Golden State Warriors host the WashingtonWizards at 10 p.m. ET.
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