Kyrie Irving signs endorsement deal with ANTA, gets CCO position / News - Basketnews.com

Kyrie Irving signed a 5-year deal with Chinese sportswear brand ANTA and the unique position of Chief Creative Officer at the company.

Credit: AP-Scanpix Credit AP-Scanpix

Dallas Mavericks star guard Kyrie Irving will represent the Chinese sportswear brand ANTA.

Shams Charania from The Athletic reports that Irving signed a 5-year endorsement deal with ANTA and received a Chief Creative Officer position at the company.

Klay Thompson, Kevon Looney, Max Strus, Bruce Brown, Terance Mann, and Alex Caruso are among the NBA players that represent ANTA.

Since 2014, the 31-year-old Irving has been a Nike athlete. However, following Irving's antisemitism scandal, Nike cut ties with the Mavs guard in December 2022.

This summer, Irving also agreed on a 3-year $126 million contract with the Mavericks.

Last season, Irving averaged 27.0 points, 5.0 rebounds, and 6.0 assists per game in 20 appearances for the Mavericks.

Overall, Irving averaged 27.1 points, 5.1 rebounds, and 5.5 assists in 60 games played during the 2022-23 campaign.

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