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Netflix considers live sports rights with NBA In-Season Tournament / News - Basketnews.com

nqajqrqw7months ago (05-17)Tennis Life183

Netflix is considering a move into live sports broadcasting by exploring the acquisition of the NBA In-Season Tournament rights, with plans to develop a docuseries akin to the successful Formula 1.

Credit: Getty Images via AFP - Scanpix Credit Getty Images via AFP - Scanpix

Netflix has shown some interest in acquiring the live-game rights for the NBA's In-Season Tournament, as reported by John Ourand of Sports Business Journal.

Within Netflix headquarters, there's consideration for developing a docuseries around the tournament, drawing parallels to successful productions like "Drive to Survive" for F1, "Full Swing" for golf, and "Break Point" for tennis, per the same report.

The proposed strategy from Netflix involves using this documentary-style programming to promote the live games within the In-Season Tournament.

While it's still early in the NBA's negotiation process, there's speculation about Netflix co-CEO Ted Sarandos contemplating a significant move into live sports rights.

Recent reports, including CNBC's Alex Sherman, suggest a shift in Netflix's stance on acquiring NBA rights, despite previous public dismissals of entering the sports media market.

The current approach, focusing on a smaller package of games coupled with original programming, seems to be Netflix's strategy to enter the live sports domain.

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