Nikola Jokic signs signature shoe deal with Chinese brand 361 / News - Basketnews.com

Nikola Jokic makes a footwear move, leaving Nike to sign a multi-year signature shoe deal with Chinese brand 361 and joining Denver Nuggets teammate Aaron Gordon.

Credit: USA TODAY Sports via Reuters Con - Scanpix Credit USA TODAY Sports via Reuters Con - Scanpix

Denver Nuggets star center Nikola Jokic has inked a multi-year signature shoe deal with 361, as reported by NBA's footwear industry insider, Nick DePaula.

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The Joker will become a leading global face of the Chinese brand, per the same report.

Jokic's move to 361 signifies a notable departure from Nike, aligning him with teammate Aaron Gordon, who has already established a signature shoe deal with the same brand. Gordon, currently on the fourth edition of his 361 signature shoes, is paving the way for Jokic to unveil his own line potentially.

This shift in allegiance adds Jokic to a growing list of basketball superstars who have chosen alternative paths, following in the footsteps of players such as Stephen Curry, James Harden, Joel Embiid, and Kyrie Irving.

361 Degrees is a 20-year-old Chinese sports brand with an extensive retail presence, nearly 6,000 stores in China, and an additional 3,000 outlets worldwide.

Jokic made his debut wearing the 361 Big3 Future High during a 113-104 victory against the Toronto Raptors on Wednesday night. This model represents a high-cut version of the brand's existing Future model.

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