NBA launches new campaign: 'Playoff Mode. It's A Thing' / News - Basketnews.com

The league's new campaign highlights NBA players as they gear up for the postseason.

Credit: Scott Taetsch-USA TODAY Sports - Scanpix Credit Scott Taetsch-USA TODAY Sports - Scanpix

The NBA debuted its new campaign, "Playoff Mode. It's a Thing," with the postseason nearing.

Jayson Tatum

Team:Boston CelticsPosition:SFAge:26Height:203 cmWeight:93 kgBirth place:St. Louis, United States of AmericaProfileNewsStatistics

The campaign premiered on the same day the Play-In Tournament opened. The Los Angeles Lakers are facing the New Orleans Pelicans and the Golden State Warriors take on the Sacramento Kings.

It is narrated by actor and iconic comedian Chris Rock and highlights several NBA stars, such as Jayson Tatum, Nikola Jokic, Anthony Edwards, and Jalen Brunson.

“The campaign plays on the idea that the playoffs unlock an elevated version of all of us, from passionate fans to the unrivaled competitors across the league,” said NBA Chief Marketing Officer Tammy Henault.

“We are also thrilled to unveil a new original sound that captures the spirit of the game, and over time, will build an association with our fans around the world, instantly igniting their excitement for the NBA.”

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