Virtus Bologna to lose their main sponsor / News - Basketnews.com

Segafredo Zanetti discontinues sponsorship with Virtus Bologna, opting for new marketing strategies.

Credit: Luca Sgamellotti/GettyImages Credit Luca Sgamellotti/GettyImages

Segafredo Zanetti, the renowned Italian coffee producer, has made a consequential decision regarding its sponsorship of Virtus Segafredo Bologna.

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Today, they officially announced their intention not to renew Virtus Bologna's current sponsorship contract, which expires in June 2024.

This decision follows a recent review of Segafredo's commercial and marketing strategy. The company aims to accelerate the growth of the Segafredo brand in various international markets.

"Segafredo Zanetti S.p.A. intends to adopt new strategies to strengthen the brand's prestige, maintaining its reputation for excellence in the coffee sector, and its commitment to offering its consumers unique and high-quality experiences with customer satisfaction always at the center," the official announcement reads.

Segafredo Zanetti has been Virtus Bologna's title sponsor, with "Segafredo" included in the team's full name.

Virtus recently completed the 2023-24 EuroLeague season, finishing 10th and failing to qualify for the playoffs after a Play-In loss to Baskonia.

Consequently, the Italian team is one of the five candidates facing the prospect of moving down to the EuroCup competition for the upcoming season, as stated by EuroLeague CEO Paulius Motiejunas.

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