Zalgiris Kaunas to establish a new sports and technology startup / News - Basketnews.com

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Zalgiris Kaunas organization has taken a bold step and expanded its family with another company – sports and technology startup Zalgiris Ventures. The newly formed startup, founded together with business accelerator Tesonet, will take care of Zalgiris’ innovation strategy, the development of new innovative projects and services, and fan experience for the Zalgiris community.

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"There are plenty of great examples of how technology startup knowledge can translate to sports innovations. Projects of this scale are carried out by NBA clubs and the world’s top football clubs," Tomas Okmanas, one of the founders of Tesonet, noted. "For example, the 'Madrid Real Next' or the 'Barcelona Innovation' hubs, working with e-health and sports technology projects."

"We’ve been working together with Zalgiris for several years now and we have a goal to create new services and innovative projects that could elevate the fan experience to the next level."

The Zalgiris organization's innovation strategy has several directions for development. One of them is improving the fan experience by using modern technologies and solutions, including expanding the content platform Zalgiris Insider, the member-only platform for the team's fans.

The development of sports innovations is also planned in order to improve the health condition of the players, prevent injuries and streamline the workflow of personnel and management.

In the opinion of Zalgiris general manager Paulius Motiejunas, this project can open doors for new opportunities for the entire club.

"We have experience in managing objects and sports clubs, while innovation is still a reasonably new area for us, so it’s natural that some specific knowledge is necessary," Motiejunas noted. "We have no doubt that working alongside Tesonet, and with an innovation-dedicated company with Viktorija at the forefront of it, we’ll create a number of innovative products that will strengthen our organization, while also providing joy to our fans."

Zalgiris started seeking innovation back in 2019, organizing an international sports technology hackathon, with its innovation strategy in mind. Later on, the Zalgiris innovation studio was established, which has now grown out to the Zalgiris Ventures company.

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