Philadelphia 76ers named the most innovative basketball team in the world / News - Basketnews.com

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Philadelphia 76ers have been named the most innovative basketball team in the world, according to research done by Sports Innovation Lab.

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The list includes 25 teams, with nine of them being NBA franchises. 76ers beat such teams as the Dallas Mavericks, Minnesota Timberwolves, Cleveland Cavaliers, Phoenix Suns, Golden State Warriors, Brooklyn Nets, Toronto Raptors, and Portland Trail Blazers.

NBA teams in the Top 25 most innovative sports teams ranking by Sports Innovation Lab

Philadelphia 76ers (5th overall) Dallas Mavericks (9th) Minnesota Timberwolves (11th) Cleveland Cavaliers (17th) Phoenix Suns (19th) Golden State Warriors (20th) Brooklyn Nets (22nd) Toronto Raptors (23rd) Portland Trail Blazers (25th)

Overall, 76ers took the 5th place and were leapfrogged by four soccer giants: FC Barcelona, Real Madrid, Arsenal FC, and Manchester City FC.

According to the research done by Sports Innovation Lab, the 76ers stand out with their diverse and innovative front office and their corporate social responsibility initiatives.

"Philadelphia 76ers charged up the rankings from 2020, climbing seven spots from #12 to #5," Sports Innovation Lab report says on the 76ers. "With a model similar to the other teams in the top 5, Harris Blitzer Sports & Entertainment has compiled a collection of sports assets beyond basketball, including in the EPL, MLS, NHL, AHL, esports, and outside of sports, that all help to inform innovation strategies across the portfolio."

"They are also tied for the highest score in Organizational Agility, driven by their diverse and innovative front office and their corporate social responsibility initiatives that showcase cultural leadership across all of the sports. The team has also leaned into the data revolution, developing an integral Business Intelligence team that supports all of their corporate operations," claims the report.

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Of the Top 25 most innovative sports teams in the world, soccer has the biggest share, which is 11 clubs: Barcelona, Real Madrid, Arsenal, Manchester City, Manchester United FC, Liverpool FC, A.S. Roma, Borussia Dortmund, FC Bayern Munich, and Olympique Lyonnais.

There are also two teams from NFL (American football) – Seattle Seahawks & Los Angeles Rams and MLB (baseball) – Boston Red Sox & Washington Nationals. Meanwhile, Washington Capitals are the lone team representing NHL and ice hockey.

Full Top 25 most innovative sports teams ranking by Sports Innovation Lab

Place Team Sports Team Score 1. FC Barcelona Soccer 887 2. Real Madrid Soccer 856 3. Arsenal FC Soccer 833 4. Manchester City FC Soccer 810 5. Philadelphia 76ers Basketball 747 6. Manchester United FC Soccer 702 7. Atlanta Braves Baseball 696 8. Liverpool FC Soccer 679 9. Dallas Mavericks Soccer 674 10. A.S. Roma Soccer 663 11. Minnesota Timberwolves Basketball 661 12. Borussia Dortmund Soccer 657 13. Boston Red Sox Baseball 654 14. FC Bayern Munich Soccer 643 15. Washington Capitals Ice hockey 642 16. Olympique Lyonnais Soccer 631 17. Cleveland Cavaliers Basketball 629 18. Seattle Seahawks American Football 622 19. Phoenix Suns Basketball 619 20. Golden State Warriors Basketball 618 21. Los Angeles Rams American Football 607 22. Brooklyn Nets Basketball 605 23. Toronto Raptors Basketball 604 24. Washington Nationals Baseball 604 25. Portland Trail Blazers Basketball 603

Sports Innovation Lab conducted research on the Top 25 most innovative sports teams in 2022. According to the research report, three metrics were used: Revenue Diversification, Technology Enablement, and Organizational Agility.

Revenue Diversification

Revenue diversification means that sports properties are able to go beyond ticketing, concessions, media rights, and traditional sponsorship categories to drive fandom. Some of those metrics include: ownership models, mixed-use development venues, multilingual social media capabilities, sports betting partnerships, owned OTT channels, association with a women's team, and more.

Technology Enablement

In order to empower Fluid Fandom, teams must engage on many platforms to attract, maintain, and fulfill the attention of their viewers. Fluid Fans are open to change, empowered to choose, and continuously evolving. Teams that understand how to use technology to enable the ten core behaviors: Access, Bet, Co-Watch, Connect, Create, Learn, Listen, Own/Buy, Participate, and Show Up/Go are innovative.

Organizational Agility

The category of organizational agility is about staffing for the future, leveraging new skill sets, and looking to other industries for talent. The teams who are most innovative are able to invest in talent, leverage data, learn from adjacent industries, and launch new ventures.

The Team Score is calculated to put all the teams in their respective positions.

"These three scores (Revenue diversification, Technology Enablement, Organizational Agility) are then weighted and fed into a calculation that arrives at a final overall Team Score.

The data that is fed into these scores is continuously collected and synthesized by Sports Innovation Lab, and the calculation for the final Team Score is revisited and recalibrated continuously by our analysts to account for the change in the significance of various technological and cultural trends," states the report from Sports Innovation Lab.

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